Internet cookies

COOKIES

Everyone has heard about cookies, but many companies may not be fully aware of what they are and if they are useful. Here, we introduce cookies, their types and uses and the control that companies can have over them.

What are cookies?

A cookie is a small text file embedded in your hard drive by the server of the site you are visiting. This file is neither a virus nor spyware.

What are they used for?

Cookies are used to facilitate web browsing. What really happens when you visit an online store for the first time is that the site server sends a file to your computer, which is automatically installed on the disk. Thanks to this cookie, you will be recognized the next time you visit the same site and you will not have to insert all your details again. In a few words, cookies personalize your web experience.

Advantages and disadvantages of cookies

There are several types of cookies - the ones we love and the ones we hate!

We love those who facilitate our lives because they simplify surfing and let us be recognized more quickly in different places.

We hate those who are used primarily for sales or marketing purposes. In fact, some cookies analyze our purchasing behavior and / or navigation, and the resulting data can be analyzed and used as a marketing tool, which some customers may find intrusive.

Types of cookies

There are three different types of cookies:

• Session Cookies: are used mainly by online stores and allow you to store items in your basket when making purchases online. These cookies expire when the browser is closed

• Permanent cookies: these remain in operation, even when you have closed the browser. They remember your login details and password, so you do not have to write each time you use the site. The law regarding permanent cookies stipulates that these must be deleted after a period of six months

• Third party cookies: they are installed by third parties with the aim of collecting certain information to carry out various investigations on behavior, demographics, etc.

Can cookies be erased or blocked?

You will be invaded by Internet cookies, regardless of the browser you use (Internet Explorer, Chrome, Mozilla, etc.). Although there are no miracle solutions, you can consider the following:

• Delete cookies: all you need to do is find the folder / file where cookies are stored on your computer and delete them. If you do it manually, you must remember that you do it regularly.

• Block cookies: if you want to block the site's cookies, you must configure your browser to categorically reject all cookies that try to access your computer. The only disadvantage of this option is that it will no longer be automatically recognized in your online favorite. You need to be careful, because categorically blocking certain cookies may mean that you can no longer buy online

• Define the alert system of your browser: simply configure your browser to notify you each time a cookie is sent, allowing you to decide whether or not to allow the cookie. The only disadvantage of this solution is that you will spend more time rejecting or accepting cookies than browsing the web.

• Use specialized software: you can download software that protects you against cookies. These software programs can be configured to allow you to change the content of the cookies that apply to you. These programs, some of which are free, can be downloaded on the Internet.

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